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Branded Entertainment Weblog

Literaturempfehlung

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Image Scott Donaton, 2005.

Madison & Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

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Image L. J. Shrum, 2003.

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion (Advertising and Consumer Psychology)

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Image Mary-Lou Galician, 2004.

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics (Hardcover)

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Image Kerrry Segrave, 2004.

Product Placement in Hollywood Films: A History

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Image Jean-Marc Lehu, 2007

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

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Image Marc Vinet, 2005

Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts

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